Although frames are impeccably crafted and fittings are designed maniacally, eyewear itself is not at the core of PREGIATA’s universe. More important are suggestions, emotions and moods.
That’s why art, fashion, images and words play an important role in the whole package. Traduced into eyewear, those elements sum up and sculpts the identity of PREGIATA: the pure and emotional narration of the contemporaneous, through the custody of tradition and a look to the future.
Iconic shapes and timeless nuances are matched with experimental treatments and glamourous details, skillfully crafted tridimensional volumes are combined with ultra-flat surfaces, in a balanced play of subtle contrasts. Different stories under a common trait: timeless avantgarde.